Reading is Love

Reading is Fundamental

Lori speaks with Adrienne Jacoby, the former Executive Director of “Philadelphia READS,” about the Reading is Fundamental program.

By – Lori Wilson

About Reading is Love

Reading is Love is a multimedia project of PHILADELPHIA READS. PHILADELPHIA READS is an initiative of the Mayor’s Office on Education in collaboration with The Free Library of Philadelphia and The School District of Philadelphia. PHILADELPHIA READS is a non-profit organization with the mission to “raise a city of readers” through quality programming that provides our city’s children and youth with the necessary skills to read on grade level by the end of their third grade year. To learn more about PHILADELPHIA READS programs and leadership, please click here. Independent reviews can be found at and

Reading is Love is a city-wide effort to raise literacy awareness, highlighting the importance of reading to children daily from birth in order to develop vocabulary and literacy skills. Reading is Love was developed to provide the “on-the-go” parent with opportunities to read with their child as many parents reported having little or no time to read with their children due to their busy schedules. Finances are also an issue when it comes to having books in the home for many families. Reading is Love addresses both of these concerns.

The beauty of Reading is Love is that all stories and corresponding illustrations are created specifically for Reading is Love through partnerships with local schools and universities. Current university partners include the University of the Arts and Chestnut Hill College. To meet our current authors and illustrators, click here: Bios and Links.

In addition, the kind support of sponsors enables Reading is Love to remain a free resource for families. Sponsorship opportunities are available to promote Reading is Love via SEPTA, Amtrak, The Philadelphia International Airport, as well as local newspapers, radio, and other media venues. To learn more on becoming a Reading is Love partner or sponsor, contact Tara Alexis McCoy, M.Ed. at

Reading is Love App

Reading is Love is as simple as 1,2, 3!

To download Reading is Love as an app on your mobile device, follow the instructions below:

Text the phrase “Readtome” to 313131
Download the link onto your mobile device
Select a story and read with your child!

All Reading is Love stories are short enough to read in 5 minutes or less, but dynamic enough to create memories that will last a lifetime! ​

To learn more about Reading is Love, become an author and/or illustrator of a Reading is Love story, or to get your students involved with Reading is Love, contact Tara Alexis McCoy, M.Ed., Executive Director, at